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Archive for February, 2007

Fun Wine Stats

Q. How Many grapes does it take to make a bottle of Napa Cabernet Sauvignon?
A. Approximately 1148 grapes (about 3.4 pounds per bottle)

Q. How many grapes are there in a cluster of Napa Cabernet Sauvignon?
A. Approximately 141

Q. About how many people work on a typical harvest crew?
A. 8

Q. About how much fruit does a harvest worker pick in a six hour day?
A. Approximately 1.5 tons

Q. About how many bottles of wine can be made from 1 acre?
A. 160 gallons (5 bottles per gallon) per ton x 4 tons picked per acre = 3,200 bottles

Q. How many cases of wine can be made from 1 barrel?
A. 25 cases (12 - 750ml bottles)

Q. How many wineries were there in Napa Valley
A. 1890 - 220, 1961 - 22, 2000 - 258, 2006 - over 600

Want more fun facts? What would you like to know? Ask Nancy.

2006 Lake County Sauvignon Blanc

Fresh and bright aromas with an intriguing note of lemongrass, pear, honey and grapefruit. Expansive flavors of citrus, melon, and green apple with a crisp, clean finish - the perfect mate for seafood.

Listen to our audio winemaker note: mp3

Read more about this wine here.

Open That Bottle Night?

I feel so totally out of the loop. Within a one-week span I received an “Ask Our Educator” question about what to serve with our Sparkling Rosé on “Open That Bottle Night” (OTBN) and some delightful people who came for a tour said they were thinking of bringing a bottle of 1997 Howell Mountain Cab to the next OTBN. Reply from Wine Educator: “Great! It’s drinking just beautifully right now. But, what the heck is “Open That Bottle Night”? They couldn’t believe I’d never heard of it.

This is so embarrassing. You don’t have to look far to learn that it’s been going on since 1999 and was the brainchild of two of my favorite wine writers, Dorothy J. Gaiter and John Brecher of the Wall Street Journal.

So, in case I’m not the only one who was completely in the dark, here’s the deal: Gaiter and Brecher are smart cookies and also very thoughtful. They know that most of us who love wine have a few bottles tucked away that are so special to us that no occasion ever seems good enough for them. So, these wines just sit there getting older and eventually, tragically, become too old. Quel dommage! Should never happen. OTBN was designed to give you an excuse to pop that baby open! Get your wine down off of its pedestal so it can meet its intended destiny - to be opened and shared with friends over a terrific meal!

Open That Bottle Night Photo

The set up is that Gaiter and Brecher declare a date and coordinate with readers and restaurants to celebrate OTBN. Their efforts have been rewarded with numerous heart-warming stories from wine and food lovers from all over the world about what wine they opened and why - including a story about some folks whose house burned down. Only after retrieving some special bottles that survived the fire did they truly get the message that wine is meant to be opened and enjoyed, not coveted in a dark cellar forever. After all, as they said, what if the house burns down? I think our buddy Tim, at Winecast, can relate, huh?

And it doesn’t have to be an expensive cult wine. Certain bottles become important to us for our own reasons. The point is to crack open the memories as much as the wine itself.

Anyway, no doubt this dynamic duo is pleased and proud that people don’t necessarily wait for them anymore. They just get together with friends and set a date of their own! Retailers are in on the act too - no surprise there.

So, how did this phenomenon get by me? Is this not a California thing? Or, in my daily surfing for wine news am I just reading the wrong stuff? Guess it doesn’t matter because a good idea is a good idea. And if it ain’t happening here, it oughta be. Usually we Californians are first in line when in comes to the self-indulgence department. ;-)

Don’t know when the next official OTBN is scheduled, but why wait? Get together with some friends, cook up a fabulous meal and open that bottle!!!

Millennials, Gen X and “Rich, Old White People”

There were a couple of articles this week - one on the demise of Wine X magazine and the other on the purchasing habits of the Millennials– that seemed to be sending the same message in very different ways.

WineX Banner

Of course, theories abound as to why Wine X folded after 10 years. Wine X founder and editor, Darryl Roberts, was quoted as saying ‘The wine industry says it’s interested in young adults but spends all of its ad and promo money targeting the same people it’s been targeting for the past 30 years - rich, old white people.’

While no one would accuse Wine X of marketing to that demographic description, I wonder how well they were reaching today’s up and coming wine drinkers, the Millennials. Perhaps this Gen-Xer has failed to speak meaningfully to his intended market. I think we’re all guilty of thinking that we’re cool enough and smart enough to know how to communicate with and market to younger generations, but we’re probably fooling ourselves. It may be a hard realization for Roberts, but getting old is hell. Ten years have gone by and perhaps he and his staff failed to reach their target group because their leader must be looking at 40 candles here pretty soon and his world view is somewhat different than that of his intended readers.

He certainly evidenced a glaring blind spot by focusing on glossy print media to reach out to this generation. Of course there’s a website, but it has the look of something that’s trying to promote the hard copy. I like to think that these wine-intrigued 20-somethings are reading this blog right now instead. ;-)

The evidence indicates that as a generation the Millennials like wine and they’re curious about it. That’s good. But we Californians better wake up and smell the Zinfandel, and soon, because evidently these folks are far more inclined to shop around in other parts of the world for their wine than prior generations. That’s potentially bad. The San Francisco Chronicle stated that “Twelve percent of both Baby Boomer and Generation X wine drinkers bought imports, compared with 32 percent for the Millennial generation…” and added that there are 70 million Millennials in the United States, compared with 44 million Gen Xers and 77 million Boomers.

Now, we can assume that this has something to do with price. The Boomers and increasingly Gen-X will spend more per bottle than the average Millennial because most of us have long since finished paying off student loans and are established in our careers. But attitudes and habits that are developed now are likely to persist as time goes by. If we want these new consumers to shop for fine wine from California in the future we’d better gain their loyalty by offering them a good value and do our homework on how to market and package it right now. My hat’s off to Don Sebastiani and Sons for leading the charge in the under $15.00 range. And Three Thieves has a new brand with a page on MySpace.

Regarding marketing, Karen Ross of the California Association of Winegrape Growers said that “Every major wine-producing country has an aggressive program in the United States, and California needs to make sure there is a California message out there.” She said the association is launching a public relations campaign focused on “informing U.S. wine consumers and wine trade media of the vineyard practices that add value to California wines.” Sounds pretty sexy, huh? ;-) Hmmm. We haven’t been very good at this in the past. Can we possibly come up with the wine equivalent of “got milk”?

It seems to me that Wine X had the right concept: make it fun and informal. Lose the elitism and the snootiness. Perhaps they just lost their way. And perhaps there’s some truth to Roberts’ assertions that we’ve been overly attentive to those “rich, old white people” to the detriment of building a future with this new consumer base.

The market potential is there. The challenge is there. Let’s hope we can rise to the occasion.

Announcing: Napa Valley Wine Radio Forums

As I wrote the other day, we have been working long hours to bring all of our wine education information to the same place a place to learn, a place to communicate with others that share the same passions of food & wine A Wine Education Community.

Today, we are pleased to announce the extension of this online resource with the addition of the Napa Valley Wine Radio Forums. We hope you will share your experiences with us and other wine lovers in forums covering general wine discussion, food & wine pairing, wine travel & events, our podcast and anything else on your mind related to food and wine. Although we will moderate for inappropriate content, this will be a wide ranging discussion on all things wine related.

To participate, just register at the forums and then find the appropriate forum to post your topic.

Welcome to Napa Valley Wine Radio! We look forward to participating with you online.

Let us know what you think.

Q: What creates higher alcohol in wine?

Question from Mark: Hi Nancy, What creates a higher alcohol level in wines. Apparently they’re higher in alcohol now then a few years ago.

Answer: Hi, Mark! Thanks for writing!

The alcohol comes from the sugar in the grapes. Fermentation is a natural chemical reaction in which yeast, either added or native, consumes the sugar and converts it to heat, carbon-dioxide gas and alcohol. You can figure the conversion rate to alcohol is between 50 and 60%, depending on the yeast.

The alcohols have been climbing over the past few decades for a few reasons. The biggest one is that winemakers are inclined toward a longer “hangtime” now than in the past, which just means they’re letting the grapes hang on the vine longer and get sweeter than they did in years past. They are waiting for ripe flavors and good seed maturity. The fear is that if they don’t wait long enough the wine will display “green” characteristics.

winemaker studies grape brix

Plus, winemakers are currently rewarded for producing big, ripe, fruity wines. Even wines from cold-climates, where it’s harder to get the sugar, are often higher in alcohol these days. Big alcohols can give the wine more body and a sense of richness and lately many European brands have been mimicking California-style wines to score big with powerful wine writers.

Aside from harvest decisions we have younger, healthier vines now because we did so much replanting during the phylloxera era in the ’80s and 90s. The vigorous vines are more efficient at converting sunlight to sugar. Another factor is that the yeast strains we use have been “cleaned up” over the last few decades and have a higher conversion rate.

Vineyard Photo

There’s a great deal of study and discussion taking place in the industry about extended hangtime and the associated higher alcohols, so it will be interesting to see where it all takes us.

I hope that helps! Cheers! Nancy

NVWR - A Wine Education Community!

In October of 2005, we launched Napa Valley Wine Radio that delivers wine education from an insider’s perspective. In doing so, Goosecross became the first winery in the world to offer a podcast!

We were the second winery in Napa Valley to create a website and offer email communication with winery personnel back in early 1994, and the first to offer RSS news feeds. Now we’re again embracing the latest technology, and forming partnerships with key players in the wine industry, to offer interesting content and greater value to our customers and visitors. As of this writing, this information simply isn’t available from another winery in a similar format and presentation.

We’ve had a lot of fun and learned some things the hard way, but as always we’re focused on you, our customers and visitors, by providing high-quality wine education in a variety of formats. Our goal is to enhance your overall wine experience and engagement with us, and to reach the next generation of wine consumers via mediums they readily and enthusiastically embrace.

After running multiple surveys, we listened to our subscribers and Napa Valley Wine Radio has now evolved into a “wine community” incorporating podcasts, blogs, recipes, direct access to Nancy (our Director of Wine Education), audio winemaker notes, and soon we’ll launch our wine forums! All of this and more within a single location.

Thank you for participating with us at Napa Valley Wine Radio and for your vote of confidence. We sincerely appreciate your feedback as we continue its evolution as a place to learn about wine and food as well as a place to congregate with others that share the same passions.

David Topper
Owner & President
Goosecross Cellars

Q: Aging Wine at High Altitudes?

Question from Marie: We’ve met a few times when I’ve visited friends in Napa. I’ve come to your wine school and have purchased several of your products. Our discussion came up when I told you that I’d opened a bottle of your Chardonnay 2 weeks after I returned to my home at 8400 feet elevation. The wine was very good. A second bottle of the same wine and batch was opened a few months later and was distinctively better. That brought up the question of whether the suggested shelf life might be longer at higher altitudes as there is less oxygen in the air.

I have two bottles of wine from Goosecross to compare, one to be tasted at the “best time” and the second to be tested about 6 months after the suggested best date. I will ask a few friends to rate the wine now and in 6 months.It’s time to test the first bottle so I wanted to ask if there is a “taste test check list” that you use to assess the characteristics of wines. Saying that the wine “tastes good” now and “tastes good” 6 months from now won’t really add anything to the understanding of how wines keep differently at altitude. I’ll be most happy to use any tasting tests and/ terms that you think are viable and/or are industry standards.

Answer: Hi, Marie! Thanks for writing!

As I expect you already know, there’s almost nothing written on this subject. It’s interesting, in fact, because as I was checking one of my favorite resources, Jancis Robinson, she mentioned that, while there’s endless science behind wine production, our information on wine storage and its behavior during that time is mainly based upon anecdotal evidence. What a sorry state of affairs! So, my hat’s off to you for trying to be analytical about this.

I saw this summary of some comments by Master Sommelier, Richard Betts, who has worked in Aspen:

  • You decant a wine to let it breathe; this is very important in high altitudes.
  • The lack of oxygen in high altitudes allows the wine to last longer.

I wish he’d been more specific. My suspicion is that if the difference in aging at high altitudes was significant, more would be written about it.

Regarding your question about differences to look for, you’re absolutely right - “better” is in the eye of the beholder and “best time” to drink is equally subjective. For those who prefer fruitiness, younger is better. As your Chardonnay continues to age, it will slowly give up its fruitiness and will take on more and more rich, toasty, caramelized character.

Taste check list:

Appearance: For whites, pale color is youthful, yellow and gold come with age.

Aroma: Fruit dominance is youthful; those richer, more caramelized characteristics come later. When the wine is tired, it begins to smell sherry-like.

Flavor: Fruitiness, again, is a youthful trait. Fruitiness shouldn’t disappear with age, but it shares the stage with nutty, soy and mineral character for Chardonnay. The flavors will be more complex and difficult to describe. Acidity and tannin (astringency) are signs of youth. Older Chardonnay will feel softer and rounder. If it was low in acidity to begin with it may feel “fat” and oily on the palate - it can become cloying (this sometimes happens with old California Chardonnay; I’m happy to say not so for Goosecross). If it’s completely washed out, it either wasn’t well made in the first place or is over the hill.

Aftertaste: Well-made wine should linger on the palate in all life stages. The older, richer wine may seem to linger more.

We have an article on our website with more detail on tasting techniques.

It would be interesting to do a comparison with a friend who lives at a low altitude. If you each purchased the same wine at the same time and place and then got together to compare your wines 6 months or a year later, you could see and taste first hand if the wines are aging at different rates (assuming both households have favorable/similar storage conditions).

I hope that helps! Have fun with your experiment, and we’d love to know the results! Cheers! Nancy

A Fire at Winecast

Our thoughts are with our great friend at Winecast, Tim Elliot. His home, family and wine cellar were at risk due to a fire caused by his plumber last night (talk about a bad day…).

fire photo 2
He has posted an update this morning and, to our great relief, he and his family are fine. So is his wine! He’s remarkably philosophical about the soggy mess he’s left with.

fire photo 1
Please send him your best wishes!

Q: Plastic Corks and Screw Caps?

Question from Jennifer: I heard a bad rumor that wineries were going to the plastic or screw tops on wine bottles… It would really cheapen the experience of a moment. Opening the wine to the pleasure of a cork is a historic and romantic reminder of the occasion. I think many people would agree that this is a dishearting change in the future of wine. Please tell me it is not true.

plastic corksAnwer: Hi, Jennifer! Thanks for writing! Well, I can tell you it’s not true here at Goosecross but, in fact, there are more and more wineries are switching to cork alternatives every year. Most of the wines with the alternative closures are moderately priced, although there are exceptions.There are two main forces at work. One is cost. Natural cork is expensive compared to plastic corks and screw caps. The other is referred to as “cork taint.” No one seems to agree on the frequency, but from time to time a bad cork will taint the wine so that it smells musty and moldy. It’s not harmful, but it ruins the wine and some winemakers don’t want to deal with the risk any more.

It’s ironic that the new closures have become so widely accepted now that the cork industry has nearly solved most of the cork taint issues (and many would say that the cork industry went to work on this only due to the growing popularity of the alternatives.) Our supplier has access to cutting-edge means for measuring the trichloroanisol (TCA) that causes the taint and has also developed a very sophisticated way of removing it. Other companies are doing similar work, and it’s probably just a matter of a short period of time before cork taint is no longer an issue.

Let me give you a quick run-down on the most popular alternatives.

Plastic Corks: There’s no risk of TCA and they can protect the wine for up to around three years. So, they’re only meant for wines that should be consumed young. Sometimes they’re difficult to extract from the bottle.

3 Plastic CorksScrew Caps: There’s no risk of TCA and they appear to be superior to cork in protecting the wine from oxygen. We need to wait and see what happens over the long term. Some enologists are concerned that the screw cap protects the wine from oxygen so well that the wine may become “reduced” and smell like rubber after a period of time. Others say that concern is overblown. A clear-cut advantage of the screw cap is for those times when you forgot to bring your opener! twist topThere are a few other new closures out there. We have an article on our website with more detailed information. We also did a 4-part podcast with our cork supplier discussing these very issues right here at Napa Valley Wine Radio, episodes 18-21.I should add that wine can become tainted with TCA from sources other than the cork, but it’s not nearly as common.

I understand how you feel. Nothing else has the cachet of natural cork. Surveys tell us that Americans are accepting plastic corks very well but we’re not warming up to the screw cap as quickly. Anecdotally, when the topic comes up in our tasting room, it seems the majority of people still prefer cork.

So, I’m afraid I may not have made you feel better, but I cannot tell a lie with George Washington’s Birthday approaching. Anyway, I hope the information is helpful to you. Cheers! Nancy


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